Biography
My name is Harbinder Narula a.k.a 'Herby'. After spending a decade and half with the corporate world having worked with brands like Times Internet (Indiatimes), Google, YouTube, Aryty etc., I chose to become an entrepreneur. I established what I would like to believe was India's first healthcare content portal (WonderDoctor) and then leaned more towards strategic consulting roles where I worked on assignments related to Bloomberg, Pearl Academy, Cureva SA among others. I have experienced the challenges as well as the thrills of being an entrepreneur, and the journey has been very fulfilling. I currently focus on "opening doors to the untapped possibilities" for my clients. I do this through Strategic Business Development / Partnerships, Personal Branding and Content Curation. I truly believe that "Personal Branding" is the most ignored tool by business owners and chief executives of companies, and I am on a mission to make this work for my clients.To know more about my story, Click here
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Services
Personal Branding
Personal Branding strategies can help CXO's become thought leaders, corporate employees demonstrate their knowledge for a faster career move, and self-employed professionals establish their credibility to sell faster, easier and at better prices
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Business Development & Partnerships
Opening doors to a new market or key clients can require building relationships and opening doors. This requires investment of time, networking and value creation by someone who has the ability to create a connect at all levels and get meetings.
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Content Strategy & Marketing
Valuable, relevant and consistent content for a clearly defined audience is the key to a strategic marketing approach that can help you succeed. Based on my over two decades of content experience, my team and I can help you with content strategy, partnerships, content development, curation, outsourcing etc.
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What is Personal Branding ?
Personal Branding is a critical tool to establish thought leadership and build reputation in the marketplace. It’s the most effective way to influence your audience by demonstrating your unique value that differentiates you from your competition. Needless to say, it helps you sell easier and at a better price. A strong personal brand can shape awareness, build connections, establish credibility and influence decision makers
Personal Branding for Chief Executives
Establish thought leadership in the industry and leverage it to build longevity of your working career.
Personal Branding for Business Owners
You need to be known for your knowledge, skills and the value that helps your customer choose you over your competition.
Personal Branding for Employees
Job market will only become more competitive, so it is imperative to build your personal brand such that you stand apart from others for your next promotion, increment or job change.
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My Personal Branding Process
My Proprietary 5D Process for Personal Branding
DISCOVER
This happens during our first discussion with the purpose of introspecting and knowing you and your journey. This process helps in discovering who you really are.
DERIVE
We identify your strengths and work on a process to know what value you bring to the business and your customer. This is when we are able to derive your Unique Value Proposition (UVP).
DRAFT
Once we know the UVP, we then craft out a branding strategy that includes what you need to be known for and how. This is also the time to create an understanding about your audience. This process helps in knowing how to demonstrate your UVP to your target audience.
DISSEMINATE
Once you know yourself, your audience and what you mean to them, it’s time to have a communication plan. That includes brand elements, content types and various online and offline activities.
DRIVE
This is the time to execute the plan. This could include DIY, outsourced model or a hybrid model that is a mix of both depending upon the content requirement, ease of doing it, cost and / or time investment and consistency desired.
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Personal Bespoke Consultative Coaching
This is a consultative session to understand your story, identify your unique value proposition and then creating a strategy to articulate and demonstrate your value to your target audience.
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Personal Branding Retainer
My team and I will focus on delivering solutions for building your personal brand. We will curate and execute agreed strategies using appropriate professional resources for the project. Special services for CEO profiling.
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Speaker Opportunities
I take time out to educate professionals on the importance of personal branding and how to do it right, making my sessions useful for specific groups by customizing my talks e.g. Personal Branding for Doctors / Designers / Consultants / Coaches etc.
Book me as a SpeakerTestimonials
Actor & Theatre ArtistFounder of Noor Productions SingaporeRenita Kapoor
Harbinder really helped me build on my work as well as gave shape and form to my production company, right from visual identity to identifying ways to initiate new projects. I have been able to achieve what I have in this space thanks to his guidance.
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Paediatrician - Cloudnine Hospital Dr Sanjay Wazir
Harbinder looks at things in totality and goes beyond just visual branding. He helps in creating experiences, which is important in the medical profession, For example his understanding of managing patient experiences in the waiting area etc.
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Behavioural CoachFounder of The Butterfly Effect Saumya Sharma
It is important for people to know what you do and how you approach your subject differently. Harbinder has been able to create visibility for me through meaningful content without any advertising. It is a slow but surer process of building reputation.
Yoga InstructorFounder of YogRitu Ritu Malhotra
For me Harbinder connected at a very different level, and at a time that I was unsure of how I was going to take my work forward. He guided me and changed my life. I found him to be genuine in his approach. He created videos for me on HealthFAQ which not only grew my business but established my credibility.
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CFPCEO of Fin Adwise Puneet Oberoi
Harbinder has helped in my personal branding because of which I have been able to reconnect with my old contacts as well as expanded my reach, once again at a different level of trust. His services have resulted in building my credibility in the industry and business opportunities based on trust.
videos
Core of Goodfellows business / Learning from observing goodfellows? - Shantanu Naidu
I was just going through some old recordings and came across this conversation with Shantanu Naidu, the founder of ...
People Need to Be Educated On The True Cost Of Medical Treatment to Build Trust - Harbinder Narula
There is a lack of trust in private healthcare system because there is absence of enough education about the cost of healthcare ...
How did the patient become a consumer? Impact on patient - doctor relationship - Dr Harsh Mahajan
Dr Harsh Mahajan, the founder of Dr Mahajan Imaging Centre, speaks about how and when did the relationship between the ...
5 Things To Keep In Mind For Healthcare & Wellness Marketing & Storytelling - Session synopsis E4M
Power packed panel discussion with panelists including Anupa Naik of Aditya Birla Wellness, Anushka Gupta of MyMuse, Ritu ...
How do you handle criticism?
Is there a way to handle criticism? is there a way to understand why you are being criticised and if there is an action you need to ...
ABCDE of Convincing Anyone
Is there a way to be able to convince anyone. Here are 5 things that you may like to keep in mind while convincing someone.
Four (4) Outcomes Of A Life With Gratitude
How does gratitude create positivity and further leads to more gratitude. it's a full cycle and it creates the four (4) outcomes that will ...
5C's That Characterise Cancer Care and Cancer Treatment
spoken to a lot of Cancer Survivors and Oncologists, and these are the 5C's that I could identify that characterise what a #Cancer ...
It's important to be #consistent with what you want people to believe about you and your reality.
DON'T mistake PRIVILEGE as an ENTITLEMENT
At work, because of your contribution, you may get a few privileges as a gesture of gratitude by your organization or your boss.
