{"id":616,"date":"2017-09-23T10:41:29","date_gmt":"2017-09-23T10:41:29","guid":{"rendered":"https:\/\/harbindernarula.com\/blog\/?page_id=616"},"modified":"2017-09-23T13:37:51","modified_gmt":"2017-09-23T13:37:51","slug":"content-strategy-process","status":"publish","type":"page","link":"https:\/\/harbindernarula.com\/blog\/services\/content-strategy-process\/","title":{"rendered":"Content Strategy Process"},"content":{"rendered":"

\"\"<\/p>\n

STEP 1<\/span><\/strong><\/p>\n

\n

The process begins with understanding the clients business, the target audience the business is trying to reach out to and the goals and objectives from content sharing<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

STEP 2<\/span><\/strong><\/p>\n

\n

Understanding and taking audit of the current content efforts, if any, and the performance of existing content.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

STEP 3<\/span><\/strong><\/p>\n

\n

Developing a strategy based on the kind of content that would be suitable for the target audience, the formats that must be used (videos, text, graphics etc.) and creation of a few sample types to set an example (wherever possible) along with defining the measurement metrics that would define the success of the content.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

STEP 1 The process begins with understanding the clients business, the target audience the business is trying to reach out to and the goals and objectives from content sharing   STEP 2 Understanding and taking … Continue reading Content Strategy Process<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-616","page","type-page","status-publish","hentry"],"yoast_head":"\nContent Strategy Process - HARBINDER NARULA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harbindernarula.com\/blog\/services\/content-strategy-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy Process - 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