{"id":437,"date":"2015-09-19T06:35:00","date_gmt":"2015-09-19T06:35:00","guid":{"rendered":""},"modified":"2017-03-20T05:23:36","modified_gmt":"2017-03-20T05:23:36","slug":"mobile-advertising-will-outgrow-newspapers-in-2016","status":"publish","type":"post","link":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/","title":{"rendered":"Mobile advertising will outgrow newspapers in 2016"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">During my consulting stint, I came across a company which had continued to be in print media till as recent as early this year. Today I came across these mind boggling stats that reinforce the strategy to move to digital media with an even stronger mobile strategy, specially for companies that are into publishing where revenues are coming from advertising.<\/div>\n<div dir=\"ltr\" style=\"text-align: left;\"><\/div>\n<div dir=\"ltr\" style=\"text-align: left;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-501 alignright\" src=\"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?resize=359%2C196&#038;ssl=1\" alt=\"\" width=\"359\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?w=304&amp;ssl=1 304w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/div>\n<div dir=\"ltr\" style=\"text-align: left;\">Mobile advertising is expected to grow by 38% in &#8217;16 to USD 71 Bn as per <b><a href=\"http:\/\/www.mediavataar.com\/index.php\/news\/mobile\/9343-mobile-advertising-to-overtake-newspapers-in-2016\" target=\"_blank\">mediavataar<\/a><\/b> stats. During this period, the newspaper advertising is expected to further shrink by 4% to USD 68 Bn. If this happens, Mobile advertising will be the third largest medium in terms of revenue after Television and Desktop Internet. The report further states that almost 83% of the advertising dollars between &#8217;14 &#8211; &#8217;17 will be from mobile advertising.<\/p>\n<p>You can click on the link below to the numbers and a larger picture.<\/p>\n<p>http:\/\/www.mediavataar.com\/index.php\/news\/mobile\/9343-mobile-advertising-to-overtake-newspapers-in-2016<\/p>\n<\/div>\n<div>Now doctors can have their websites with free listing on medical tourism promotions starting Rs. 5999\/-. For details go to www.mansaimedia.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>During my consulting stint, I came across a company which had continued to be in print media till as recent as early this year. Today I came across these mind boggling stats that reinforce the &hellip; <a href=\"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Mobile advertising will outgrow newspapers in 2016<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA\" \/>\n<meta property=\"og:description\" content=\"During my consulting stint, I came across a company which had continued to be in print media till as recent as early this year. Today I came across these mind boggling stats that reinforce the &hellip; Continue reading Mobile advertising will outgrow newspapers in 2016\" \/>\n<meta property=\"og:url\" content=\"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"HARBINDER NARULA\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-19T06:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-20T05:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"304\" \/>\n\t<meta property=\"og:image:height\" content=\"166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"harbindernarula\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"harbindernarula\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/\"},\"author\":{\"name\":\"harbindernarula\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/#\\\/schema\\\/person\\\/d7243d26075639e4cf514caea1a4aba0\"},\"headline\":\"Mobile advertising will outgrow newspapers in 2016\",\"datePublished\":\"2015-09-19T06:35:00+00:00\",\"dateModified\":\"2017-03-20T05:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/\"},\"wordCount\":179,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/harbindernarula.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/mobile-vs-print.jpg?fit=304%2C166&ssl=1\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/\",\"url\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/\",\"name\":\"Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/harbindernarula.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/mobile-vs-print.jpg?fit=304%2C166&ssl=1\",\"datePublished\":\"2015-09-19T06:35:00+00:00\",\"dateModified\":\"2017-03-20T05:23:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/#\\\/schema\\\/person\\\/d7243d26075639e4cf514caea1a4aba0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/harbindernarula.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/mobile-vs-print.jpg?fit=304%2C166&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/harbindernarula.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/mobile-vs-print.jpg?fit=304%2C166&ssl=1\",\"width\":304,\"height\":166},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/mobile-advertising-will-outgrow-newspapers-in-2016\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile advertising will outgrow newspapers in 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/\",\"name\":\"HARBINDER NARULA\",\"description\":\"Digital Specialist with Passion for Healthcare\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/#\\\/schema\\\/person\\\/d7243d26075639e4cf514caea1a4aba0\",\"name\":\"harbindernarula\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g\",\"caption\":\"harbindernarula\"},\"url\":\"https:\\\/\\\/harbindernarula.com\\\/blog\\\/author\\\/harbindernarula\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/","og_locale":"en_US","og_type":"article","og_title":"Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA","og_description":"During my consulting stint, I came across a company which had continued to be in print media till as recent as early this year. Today I came across these mind boggling stats that reinforce the &hellip; Continue reading Mobile advertising will outgrow newspapers in 2016","og_url":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/","og_site_name":"HARBINDER NARULA","article_published_time":"2015-09-19T06:35:00+00:00","article_modified_time":"2017-03-20T05:23:36+00:00","og_image":[{"width":304,"height":166,"url":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","type":"image\/jpeg"}],"author":"harbindernarula","twitter_card":"summary_large_image","twitter_misc":{"Written by":"harbindernarula","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#article","isPartOf":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/"},"author":{"name":"harbindernarula","@id":"https:\/\/harbindernarula.com\/blog\/#\/schema\/person\/d7243d26075639e4cf514caea1a4aba0"},"headline":"Mobile advertising will outgrow newspapers in 2016","datePublished":"2015-09-19T06:35:00+00:00","dateModified":"2017-03-20T05:23:36+00:00","mainEntityOfPage":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/"},"wordCount":179,"commentCount":0,"image":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/","url":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/","name":"Mobile advertising will outgrow newspapers in 2016 - HARBINDER NARULA","isPartOf":{"@id":"https:\/\/harbindernarula.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#primaryimage"},"image":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","datePublished":"2015-09-19T06:35:00+00:00","dateModified":"2017-03-20T05:23:36+00:00","author":{"@id":"https:\/\/harbindernarula.com\/blog\/#\/schema\/person\/d7243d26075639e4cf514caea1a4aba0"},"breadcrumb":{"@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#primaryimage","url":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","contentUrl":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","width":304,"height":166},{"@type":"BreadcrumbList","@id":"https:\/\/harbindernarula.com\/blog\/mobile-advertising-will-outgrow-newspapers-in-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/harbindernarula.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile advertising will outgrow newspapers in 2016"}]},{"@type":"WebSite","@id":"https:\/\/harbindernarula.com\/blog\/#website","url":"https:\/\/harbindernarula.com\/blog\/","name":"HARBINDER NARULA","description":"Digital Specialist with Passion for Healthcare","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/harbindernarula.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/harbindernarula.com\/blog\/#\/schema\/person\/d7243d26075639e4cf514caea1a4aba0","name":"harbindernarula","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51ded7421884b098a0d810872096116037a1051e04e5040ad5762fd2ed0551dc?s=96&d=mm&r=g","caption":"harbindernarula"},"url":"https:\/\/harbindernarula.com\/blog\/author\/harbindernarula\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/harbindernarula.com\/blog\/wp-content\/uploads\/2015\/09\/mobile-vs-print.jpg?fit=304%2C166&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":3,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harbindernarula.com\/blog\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}