STEP 1
The process begins with understanding the clients business, the target audience the business is trying to reach out to and the goals and objectives from content sharing
STEP 2
Understanding and taking audit of the current content efforts, if any, and the performance of existing content.
STEP 3
Developing a strategy based on the kind of content that would be suitable for the target audience, the formats that must be used (videos, text, graphics etc.) and creation of a few sample types to set an example (wherever possible) along with defining the measurement metrics that would define the success of the content.
