What is Content Strategy?
Content Strategy, in plain simple words, is the making the right content available whenever, wherever and however the user needs it. Strategy ensures that all content planned is targeted to the user of the business and helps the business achieve the desired goal or objective.
Why is Content Strategy needed?
Content Strategy has never been more important that it is today when media is accessible and the customers are being bombarded with messaging. Ensuring that your content reaches out to your customer, stands out of the clutter and is of interest to the user is what content strategy aims to do. It is a mix of science and art – has to be researched as well is aesthetically presented.
Why should you invest in Content Strategy?
- To make sure your investment in distributing content is worth
- To stand out of the clutter
- To help you reach the right audience
- To create an impact and achieve desired business result
- To ensure content created is engaging to read
- To ensure it is written in an appropriate tone desired for the audience
- To make sure it communicates the business message
- To ensure all content and messaging is consistent
- To try and make content discoverable
- To optimise for publishing on various platforms and networks (online, Facebook, Twitter, YouTube, Mobile etc.)
