In todays day and age of digital media, it all begins with content and rest follows. Content tells a story, informs and entertains your customers and fulfils your business goals. It supports customer engagement and drives conversations. Content is equally important for organisations of all sizes.
Below are following ways in which you can engage with me to work closely with you to design a content strategy for your business.
CONTENT STRATEGY CONSULTANT FOR LARGE BUSINESSES
Businesses cannot go wrong with their content strategy. This is specially true for established businesses that have reputation to care for and engage with a larger customer base. This requires efforts that go beyond some conventional content creation and may involve curated events, contests and expensive content types etc. Content strategy formulation requires in-depth planning and requires effort of a larger team and more engagement.
Along with my associates, I will work like an internal content resource that will help in strategising content, identify content providers, negotiate on your behalf and monitor the content development and deliveries.
Fee: Engagement involves a fee for Content Strategy followed by retainer for managing content operations and alliances. The fee will depend upon client to client based on the size of the assignment.
SMALL BUSINESS OWNERS (INDIVIDUAL RUN) AND BOUTIQUE SERVICES
Smaller, individually run businesses such as Fashion Stores / Boutiques, Beauty Saloons, Doctors’ Clinics, Chartered Accountants, Lawyers etc. are known to use social media to promote their business and engage with customers. Usually, business owners don’t go beyond contracting a social media agency to update these pages. At low monthly budgets, the social media agencies cannot work on content creation which compromises on the quality of engagement.
Such business owners can benefit from planned content strategy to differentiate themselves to get chosen by their customers over local competition. Most of such businesses struggle to bring out their differentiation by the tone of their content & local marketing and end up facing the pressure of being equated with stereo-types of the industry. For such businesses I can help in not only creating a positioning, understanding the clientele but create a complete image building strategy for the business, of which social media content with appropriate tone will be a part.
How can such businesses engage with me? As an owner or promoter of your business you need to be sure of your commitment to invest your time and resources for the success of your business. We can engage in two ways –
1. Book a full day session with me. The agenda will include understanding your business and goals, understanding your brand strategy (if in place), and business goals. I will recommend positioning based on your branding strategy, content strategy including content types, distribution media for online and offline. Timings: 10.30 am to 5 pm Fee: Fixed fee for a day paid in advance while booking an appointment. Travel expenses for a meeting outside the city limits of Delhi will be on actuals.
2. Project basis – This includes understanding your business and presenting a content strategy with a examples wherever possible. These may require up to two interactions to understand your business and get clarifications, if any. We will present to you the content strategy and deliver a content strategy document along with sample illustrations of content we recommend (only in case of text and imagery) and / or share examples from the industry. Time it usually takes: 7 to 15 working days. Fee: Discussed and agreed with the client based on the project investment required in content creations and distribution.
SPEAKING ASSIGNMENTS / DIGITAL MARKETING MODULES FOR ACADEMIC INSTITUTIONS
I take up speaking assignments to address the students of academic institutions for teaching Digital Marketing as well speaking on “Entrepreneurship” based on my own experiences.
